Here to show
Trendsetters
how to be
bold & authentic
everywhere
they go.

Jada West smiling and looking off into the distance in Alexandria, VA standing on cobblestone

Build a Bold Brand.

Make an Impact.

Monetize Your Creativity.

Be a Trendsetter.

For Trendsetters Only...

I believe that everyone is meant to be a trendsetter. On top of being a Brand Outfitter, I am a mom, a creative, and visionary. I have always believed that in other people’s dreams and would gladly be the first person to cheer you on along the way. And I have made it my mission to give you all the tools necessary to be the boldest version of yourself, while monetizing your creativity.

Content Strategy Branding
Creative Storytelling

Branding Getting Unshy

Social Media Brand Campaigns

Creative Initiatives

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Getting Unshy personal branding workbook by Jada West physical copy

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Hey, Y'all!

I’m Jada West, your Brand Outfitter and the visionary behind the “Getting Unshy” movement. My journey is a testament to the belief that everyone is meant to be a trendsetter, including you. Navigating through an eclectic mix of roles as an influencer, fashion designer, resale shop owner, full-time employee, and a dedicated mother, I've embraced every facet of my identity to guide you on this transformative path.

My revelation came during a retreat where I was told that my lack of confidence would keep me from millions of dollars. Being shy had become an excuse to stay where I was comfortable and not go where I was called. It was this moment of clarity that propelled me to redefine what it means to be successful in the fashion industry and beyond. I realized the profound impact of aligning one's personal and professional life with their true passions, leading me to adopt a more holistic approach to branding.