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Getting Unshy About Entrepreneurship: Starting a new business as creator

Hey y'all, when you are used to being only a creative and now it's time for you to step into this role of being an entrepreneur, it really is a whole new world. You're making this shift from doing what you love simply because, to monetizing it. Now you have to step up, own your space, and embrace this new identity. You're not just a creator anymore; you are the heartbeat of your brand, and while that is powerful, it also may be intimidating.

Embracing a Bold New Identity

For all my fellow creatives out there, I know how deeply you connect with your work—it’s not just what you do; it’s who you are. Stepping into entrepreneurship means expanding that identity. Suddenly, you're wearing all these hats—marketer, strategist, CEO. It’s exhilarating but also a bit overwhelming, right? Here’s what I need you to remember: your value isn’t tied up in these titles or roles. It’s in your creativity, your vision, and your ability to inspire and connect with others. As you redefine who you are in this new role, remember that you bring intrinsic value that transcends your professional identity. This realization will empower and sustain you as you explore new endeavors.

Speaking the Language of Business

Let’s keep it real—the business terms can feel like it’s from another planet. But here’s the thing, grasping these concepts is what’s gonna take your creative passion and turn it into your legacy. Words like "equity," "metrics," and "scalability" become part of your creative toolkit. They're not just terms; they're your new best friends that help you build something that lasts, something that impacts. It’s about weaving these into your day-to-day, so your business flourishes right alongside your creativity.

Bringing Your Dream Community Together

Building a new network can feel a bit like starting over. It’s daunting, right? You’re reaching out, making connections with people who seem like they are light years ahead of you in terms of success. Don’t count yourself out. Those same folks can be the ones who will champion your journey, who resonate with your vision and can guide you as you navigate this uncharted territory. They’re part of your dream community—the support system you lean on when the doubts creep in and the path seems unclear.

Navigating the Financial Rollercoaster

Transitioning to full-time entrepreneurship, the financial uncertainty can hit hard. You’re not getting those steady paychecks that you’re used to receiving. As an entrepreneur, you start to get used to the ebbs and flows of business income. It’s about planning, budgeting, and sometimes, just holding your breath and diving in. Managing your finances becomes crucial because, let’s face it, you want to keep doing what you love without the stress of wondering if it can support you.

Balancing Creativity with Commerce

Maintaining your creative flow while handling the business side of things is no easy task. I get it- sometimes the administrative stuff feels like it’s stifling your creativity. That’s where having a balance and system comes into play. You have to make sure that those business tasks are set up to fuel your creative output, not hinder it. 

Coming Face-to-Face with Fear

And then there’s the fear—fear of failing, fear of not being good enough, and yeah, even fear of success. These fears are real for anyone, but for creatives, they hit different. It’s about pushing past the fear of mediocrity, the worry that your work won’t resonate, or that criticism will knock you down. But remember, every great creator has faced these fears. Overcoming them isn’t just about succeeding in business; it’s about growing as a creator and as a person.

Here's What It Comes Down To

Y’all, stepping into entrepreneurship as a creative is about more than just making money—it’s about creating freedom, leaving a legacy, and making an impact with your art. It’s a journey filled with challenges, sure, but also with immense rewards. Embrace this path not just as a business venture, but as a journey of personal and creative growth. Let your creativity and your business nourish each other, and watch as you transform not just your life but also the lives of those your work touches. So, let's keep pushing, keep creating, and turn those dreams into realities.

Speaking of Making Your Dreams a Reality…

The Getting Unshy Collective is more than just a branding program; it's a launchpad for creatives who want to express themselves boldly and build a brand that resonates deeply with their audience. Whether you're a content creator feeling overshadowed by the crowded digital space, an influencer aiming to deepen your impact, a coach trying to reach more clients, an artist seeking a broader audience, or a musician looking to connect more meaningfully with fans, Getting Unshy sets you up with the tools to step boldly into your role as a Trendsetter.

- Content Creators: Learn to cut through the noise and ensure your content not only reaches but also resonates with your intended audience, transforming passive viewers into engaged followers.

- Influencers: Gain strategies to authentically engage and grow your audience, enhancing your influence with integrity and purpose.

- Coaches: Discover how to articulate your unique approach and value proposition to attract and retain clients who truly benefit from your guidance.

- Artists and Musicians: Master the art of storytelling to create a personal connection with your audience, making your artistry a part of their lives.

Sneak Peek Into the Getting Unshy Process

The Heart and Mind of the Creative: Rediscover who you are beyond the titles and healing from the past.
Identity: Learn your brand’s voice, tone, and values.
Selling Without Being a Sell-Out: Identify your product, building the marketing skills, and create a customer journey.
Creating Soulful Content: Learn how to tell your story through engaging content, connecting with your community, and creating from a healthy place.
Method to the Madness: Develop a content cadence, positive brand reputation, and collaborations.

The Heart and Mind of the Creative: Rediscovering YOU

The first phase of the program, "The Heart and Mind of the Creative," focuses on helping you rediscover and reconnect with yourself beyond your brand. This foundational section ensures that your branding efforts are deeply rooted in your true identity and values. By understanding your unique strengths and passions, you can develop a brand story that is genuinely reflective of who you are, setting the stage for authenticity in every interaction.

Identity: Learn Your Brand Voice, Tone, and Values

In the "Identity" Section, you'll get into defining your brand’s voice, tone, and values. This is critical for ensuring consistency across all your communications, creating a brand that people recognize and trust. You'll learn how to express your personality through your platform, making every message and piece of content unmistakably yours.

Selling Without Being a Sell-Out

"Selling Without Being a Sell-Out" teaches you how to align your products or services with your brand values, ensuring that what you’re selling is not only lucrative but also true to your values. This section helps you find and cultivate a community that believes in your vision, giving you a process that feels more like sharing and less like selling.

Creating Soulful Content

In "Creating Soulful Content," you will focus on creating content that tells your story compellingly and engagingly, fostering collaboration and developing genres of content that amplify your reach and resonance. This section is about creating that branded content and persona that is so loud, your dream community can’t help but to notice it. 

Method to the Madness

The final section, "Method to the Madness," provides you with the tools to maintain a consistent structure in your branding efforts. Overcome barriers to creativity, gather powerful testimonials, and create a feedback loop that fuels continuous improvement and adaptation. This section ensures that you get people talking about you behind your back and grow your community while meeting their needs. 

Shanía Mason- @shaniainside IG

"I appreciate that the program focuses on helping people 'get unshy.' Unlike other programs that expect everyone to just take the mic and shine, this one recognizes that not everyone can do that. Some need a little extra nudge; they're in their heads, and it's not easy for them to just 'jump in.' It’s great how it targets those who are shy, helping them overcome their fears at their own pace."

-Shanía Mason

My Invitation To You

The Getting Unshy Collective is designed to empower you to own your Trendsetter status and creativity. It’s about making a statement with your brand and having that statement echo across your field. By the end of the program, you'll not only know who you are as a brand but also how to express and leverage your brand identity to create lasting impact and meaningful connections.

You can find out if this is where you need to be and ask any questions on a quick call.

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