A Brand Outfitter, Trendsetter and Strategist.
You're not starting from scratch...
You're shifting into alignment.✨
You’ve led. You’ve taught. You’ve created. You’re not new to the work — but lately, the way you talk about it feels... off.
Maybe you’ve:
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Changed your focus or message, but your audience hasn’t caught up
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Outgrown your old offers or title, but you’re unsure how to introduce the new version
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Been getting amazing results for clients, but still feel invisible or misaligned online
You're not lost- you're evolving. And that's what Brand Style Labs is for.
👀What It Is:
A personalized brand + style lab designed to help you clarify, package, and express the evolved version of your work — in your words, in your wardrobe, and on your terms.
Together, we’ll:
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Identify what’s still true and what needs to be updated in how you present yourself
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Create language that communicates your new direction clearly and confidently
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Align your visual presence (photos, style, brand mood) with your current voice and goals
This isn’t about rebranding for the algorithm. It’s about owning the version of your work that’s ready to be seen — fully.
Client Snapshot 🗣️
Kaila Wallace came into the Brand Style Labs with a strong foundation as a joy influencer and content creator, but was in the process of refining how she wanted to show up and speak about her work.
Through our sessions, we helped translate the energy people experience around her into brand language, visual identity, and a messaging rhythm that felt aligned and sustainable.
From launching her affirmation guide to building a 90-day content plan rooted in exploration, Kaila’s brand now centers clarity, curiosity, and emotional resonance — all while honoring her voice.
Kaila- @kailatheangel
Client Case Study: Audrey Godwin
Whole Soul Finance™
When Audrey and I first connected, she had years of experience as a CFO and accountant for numerous companies. Her background was rich and her experience really spoke for itself.
But she had deeper desires, a mission to: serve women leaders, speak on wealth and sustainability, and guide others in aligning their values with how they spend, save, and invest.
But like many clients in the Labs, Audrey was evolving. She didn’t want to sound like just another money coach. She wanted to articulate the soul behind her method — and reintroduce herself with clarity, warmth, and resonance.
What We Worked On:
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Refined Messaging: We stripped away the corporate language that didn’t match her anymore and shaped messaging that sounded like her — bold, grounded, and values-first.
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Naming & Framework: “Whole Soul Finance™” wasn’t just a program. It became the philosophy that tied her experiences, teachings, and personal journey into a cohesive brand identity.
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Content Reintroduction: We developed story-forward content that reintroduced her to her audience — not as someone new, but as someone more fully expressed.
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Before
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Sounded too formal for the type of healing-centered work she wanted to be known for
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Struggled to describe how her financial teachings were different from the rest
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Felt unseen by the clients she actually wanted to attract
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After
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Clear articulation of her method, values, and voice
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Stronger audience resonance — especially with mission-driven women leaders
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Repositioned herself as both a financial strategist and a wellness-centered guide
✍🏾 Client Case Study: Bailey West — Author to Author Mentor
With over 20 self-published romance novels under her belt, Bailey West had a loyal readership and deep knowledge of the writing process. But she wasn’t just an author anymore — she was stepping into the role of mentor.
Bailey wanted to guide aspiring authors through the journey of writing, self-publishing, and promoting their books. Her people? Often Black creatives in the later chapters of their lives — folks who’ve always had stories in them but never thought they had permission or guidance to share them.
They’re not trying to go viral — they’re trying to be seen.
What We Worked On:
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Website Redesign: We built a clean, elevated site that showcased her body of work while clearly introducing her new role as an author mentor.
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Brand Photography: I styled and directed her shoot to reflect approachability, authority, and warmth — the perfect mix for someone guiding late-blooming creatives.
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Content Creation: We recorded videos and short-form content to give people a clear entry point into her voice, process, and mentorship style.
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Before
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Brand still heavily focused on her past as a romance author
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No content that spoke directly to first-time or hesitant writers
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Outdated visuals and web presence that didn’t reflect her new chapter
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After
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A brand identity that invites and empowers new voices
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Messaging that bridges credibility with relatability
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Content that positions her as the go-to guide for self-publishing and storytelling
💌 Let’s make the evolved version of your work undeniable.
There are two ways to work together — choose the one that fits where you are right now:
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Mini Strategy Session A focused 60-minute session designed for creatives and professionals who already have momentum but need clarity on how to evolve their voice, refine their brand direction, or navigate a specific pivot. You’ll leave with tangible next steps and clearer language for what you're stepping into.
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Full Brand Style Lab Package Ideal for those ready to fully reintroduce themselves. This package includes:
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A collaborative 4-hour intensive session
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30 days of follow-up support for implementation and refinement
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A custom brand profile that defines your message, voice, visuals, and presence
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Visual and verbal brand alignment (including moodboards, wardrobe guidance, and content cadence strategy)
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If you're sure which one fits, you can book directly below. If you're still deciding, I'd recommend starting with the Mini Strategy Session as a first step.
Click here to book → Mini Strategy Session
There are two ways to work together:
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Mini Strategy Session (a 60-minute deep dive to clarify your brand direction, refine your voice, and align your next steps)
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Full Brand Style Lab Package (ongoing support, visual guidance, and strategy)
Tap here to book or inquire → Book a Consultation
Skills
Creative Strategy Storytelling
Campaign Management
Personal Branding
Content Creation Social Media
Getting Unshy Creative Initiatives
My Clients Say
[Jada's] creative mind and how [she] sees someone's brand and [she] just come[s] up with ideas on how to market it.
[Jada took me] from 100 followers to 1000 in less than 48 hours... I'm still mindblown!