How I Make Content That Actually Lasts

When it comes to creating content, particularly if you're speaking or writing, one of the most important skills you can develop is being a good writer. It’s about crafting something that not only grabs attention but resonates emotionally with people. Good writing tells a story, is engaging, and opens the door for your content to last much longer.

The Value of Long-Lasting Content

Certain forms of content have longevity—things like long-form videos on YouTube, podcasts, blogs, and even books. These are investments that keep working for you long after they’re posted. That’s why I don't work with people who are just looking for a quick buck or a temporary fix. The people I work with are in this for the long haul, and that’s what I’m here for too.

For me, content that lasts is key. I don’t lean into trends but rather focus on universal, deep-rooted issues like confidence or having a great website. These are concerns that won’t disappear overnight. Content that addresses these timeless needs has staying power.

Real-Time Feedback and Long-Term Strategy

I’ve been experimenting with putting ideas out on platforms like Threads to see how people react. Whether it’s a full story or just a single quote, the feedback is invaluable. Sometimes, these experiments on Threads turn into full videos on YouTube or live sessions on TikTok. Real-time responses help shape my long-term content.

While platforms like TikTok can provide great exposure, they don’t offer the same longevity as something like a YouTube video or blog post. That’s where my focus lies—building content that will still be relevant years down the road.

Building My YouTube Audience

One of my current goals is to grow my audience on YouTube. My son started his channel less than a year ago and already has 600 subscribers. Meanwhile, I’m still working on breaking the 1,000-subscriber mark, and trust me, it’s been humbling! But I know that when I focus on a platform, just like I did with TikTok, I can make significant progress.

YouTube is a different beast, though. It feels colder compared to other platforms. It’s harder to engage with your audience on YouTube because commenting back isn’t really the culture, and if creators don’t go live, it’s even harder to connect.

Creating Content That Works for You

This year alone, I’ve written nearly 20 blog posts for my website. Writing, for many people, doesn’t give that immediate payoff. Blogs might not get instant traction, especially if they aren’t promoted. But if done right—with proper keywords and relevant topics—they can become a valuable resource. Blogging helps with SEO, making you more discoverable even years after you’ve posted.

It’s about balancing short-term visibility (TikTok, Instagram) with long-term discoverability (blogs, YouTube). You want content that brings people to you, even when you're not actively creating.

Turning Live Streams into Blog Posts: A Simple Process

So, here’s how I’ve been making the most of my live streams by turning them into blog posts. It’s an easy system once you get into the flow:

1. Go live regularly. First, I go live, usually for at least 30 minutes. I talk about things my audience cares about, staying genuine and conversational. Going live also helps because you get real-time feedback, so you know what’s resonating with people.

2. Download the live replay. Once the live session is over, I download the video. This is key because you're capturing everything you said during the live and can use it later.

3. Transcribe the video. After that, I upload the video to a transcription service like Otter.ai. I like Otter because it’s simple, web-based, and I don’t have to download anything extra to my computer. There are other options, like Descript, which also works well but is better if you prefer downloading an app.

4. Upload the transcript to ChatGPT. Next, I take the transcription and throw it into ChatGPT. I use a prompt that basically tells ChatGPT to organize the transcript into a blog post. A good length to aim for is around 1,000 words, which is a decent-sized blog.

5. Keep it in your voice. This part is important: I tell ChatGPT not to get creative with my words. I make sure it doesn’t add any extra words or change my tone. The goal is to have it read like I’m still talking, just more organized.

6. Revise and refine. Even though ChatGPT helps get everything organized, I still go through it and make a few revisions myself. It’s all about making sure it feels like me and keeps my voice consistent.

7. Upload to your blog. Finally, I upload the finished blog post to my website. I use Wix because it’s good for both blogs and commerce, but whatever platform you’re using, make sure to optimize your post with keywords and settings on the backend to help with discoverability.

   
   

The Pressure of Performance

I’ll be honest—sometimes I get caught up in whether a video or post will perform well. I’ve delayed posting videos because I’ve overthought them to the point where nothing gets posted at all. It’s not just about perfectionism; it’s about the pressure of making sure my content gets the views I think it deserves. This pressure has sometimes led me to hold back, even on content that matters most to me—like talking about my branding program, The Getting Unshy Collective.

This has been a lesson in letting go. If a video doesn’t go viral, it’s not the end of the world. What’s more important is putting the content out there and letting it work for me over time.

So Basically, Here's What I'm Saying

Creating content that lasts is about more than just staying active on social media. It’s about thinking long-term, building something that continues to bring value and engagement well into the future. Whether it’s YouTube videos, blogs, or podcasts, the key is to make sure your content isn’t just trendy but timeless. That’s where the real value lies.